Associated with
John Koetsier
Mark Ellis
Scott Koenigsberg
Posted Dec 21, 2021
•
10 min read
Titans of adtech # 2: is consolidation good or bad for marketers? Adtech consolidation: good or bad for marketers?
All other things being equal, the best number of ad partners you can have is one. One partner to manage, one dashboard to review, one set of campaigns to
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