On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
Posted Feb 18, 2014 3 min read
On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today

Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so. However, these matter little to the executive team if the following concern is not addressed: Are our marketing investments bringing enough return?

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