Associated with
Neha Nathan
Posted Sep 23, 2022
•
5 min read
MAU, WAU, and DAU: Why should we care about 'active' users?
MAU stands for monthly active user. It measures the number of users that have done something meaningful in your product in the last 30 days/calendar month, but it can also power advanced analysis like conversion and retention rates that show how "sticky" or valuable a product truly is.
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