Like the unhappy families of Anna Karenina, no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis.

And the hallmark of a good marketing department is simply that it works. When your team is structured well, everyone knows who's accountable for what responsibilities and which roles. But if you're dealing with misaligned priorities or chronic miscommunication, it might be worth taking a second look at your org chart.

And you can use this article as your guide. We'll cover:

The most common approach to B2B marketing organizational structure
Areas that are often overlooked, or need to be tweaked