Salesforce MVP Zachary Banks sat down with Hendrick Lee, LeanData's Chief Product Officer, to learn how LeanData simplifies and accelerates coordination of all the people, processes, and technology needed to transform buying signals into buying decisions.

LeanData's tight integration with Salesforce creates three primary benefits:

Security: the customer chooses what data, if any, leaves your CRM
Accuracy: gain 360 visibility to all the data and processes within your go-to-market motion
Reliability: LeanData is built on top of the Salesforce ecosystem which means we're able to fully leverage the performance and reliability of all that Salesforce offers