In this episode, Lee and Adrian discuss the current state of revenue teams post-pandemic, highlighting the crucial role of empathy and adaptability in navigating customer challenges. Adrian emphasizes that sales teams must move beyond traditional pitches and prioritize deep discovery, focusing on understanding the customer's "hero's journey." They delve into the "SOCKET" filter framework that offers a path for sales to let go of a mere transaction-only mindset and build lasting, value-driven partnerships.