In between scrolling LinkedIn and hitting refresh on our email browsers at least four-hundred times a day, salespeople are always looking for a competitive edge -- something we can implement to increase our performance, especially if that something doesn't require thousands of hours of additional training or expensive subscription fees.
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Well, if you came of age in the 1970's, you would've thought you'd found your solution in NLP, which stands for Neuro-linguistic programming, an approach to communication, personal development, and psychotherapy developed in California, which promised to allow anyone to "model" the skills of exceptional people, and to cure phobias, depression, and even the common cold, and which was marketed as leadership training to business leaders across the globe, including to hundreds of thousands of salespeople who were swept up in NLP's promise of being able to master your own behavior, as well as to influence the behavior of others.