We've seen why social sharing is so important, examined why most reps don't do it, and reviewed ways you can bring sales and marketing together.

What's next?

Social sharing is a component, the first phase, of social selling. One of the best things you can do for your sales teams today is to get them formally trained on social selling. As a marketer, you can play a central role in helping your sales team find, educate and engage more buyers online. The benefits are astounding: greater pipeline growth, increased customer engagement, more sales conversations, and of course (most importantly) more revenue