Hitting the #1 position in search results is every SEO marketer's dream.

With higher traffic and more page views, it's only reasonable to expect a bump in conversions and sales. However, when that doesn't happen, it leaves you asking: What went wrong?

The answer is simple ... not all traffic is good traffic.

We'll give you an example.
We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. At one point, we were in the top five search results for the term "Yahoo mail." But here's the question.

What is the search intent of those visitors?

It's murky, isn't it?

One thing is for sure, though: search intent isn't aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn't deliver targeted traffic.

And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords.