87% of mobile marketers are not ready for Apple's SKAdNetwork and a post-IDFA future
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John Koetsier John Koetsier
Posted Jan 6, 2021 8 min read
87% of mobile marketers are not ready for Apple's SKAdNetwork and a post-IDFA future

The good news: almost 60% of marketers have a plan to implement Apple's SKAdNetwork framework for app install measurement. The bad news: most haven't

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