We've partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Businesses and products are all unique and have different goals based on stage and ambitions.

An e-commerce startup will want to leverage venture capital to acquire new customers quickly, while a 100-year-old bank will be more focused on retention and upsell within an already large customer base. With these nuances in mind, we've put together a framework to help you find the right metrics for your product.

It's imperative to remember the goal of measurement isn't just to track change over time; it is to effect change as well. To observe metrics over time requires rigor, discipline and focus. To improve them requires all that plus ingenuity. And that's what building and managing products is all about.

At Mixpanel, we build the user analytics solution designed to track, manage, and improve the metrics that matter most to businesses in all verticals and growth stages.