Businesses are constantly seeking innovative ways to engage with their customers effectively.

From email to SMS, leveraging the fastest channels to reach customers is essential in this attention-grabbing and, dare I say, digitally distracting world. So, you can't leave the impact of apps out of the equation.

As the most popular messaging app in the world, with nearly three billion active users worldwide, WhatsApp has emerged as a powerful platform for personal and direct communication for marketing teams to utilize.

As businesses continue to integrate WhatsApp into their marketing arsenal, growth in this market will continue to rise. As a result, G2 is pleased to announce its latest category, WhatsApp Marketing Software, to help buyers find the best marketing software for all their WhatsApp needs.