Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework
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John Koetsier John Koetsier
Posted May 14, 2021 3 min read
Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework

Apple Search Ads attribution is changing in iOS 14, but not in the way you think. ASA doesn't use Apple's new SKAdNetwork mobile attribution framework.

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