How To Use Behavioral Economics Principles to Ensure Software Selection Success
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Gabriel Gheorghiu Gabriel Gheorghiu
How To Use Behavioral Economics Principles to Ensure Software Selection Success

Software selection depends on many factors, such as the functionality of the software, its price, or user satisfaction. Our biases are another important factor that is often overlooked. While a biased selection isn't the end of the world when buying low-cost software, it can be a deal breaker when purchasing enterprise software like ERP.

Let's take a look at how our biases impact software selection and what we can do about it.

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