Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together
Associated with
Justin Keller Justin Keller
Kate Adams Kate Adams
46 min read
Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together

In the pilot episode of Pipeline, Dave interviews Validity CRO, Don Williams, alongside his direct report and SVP of Marketing, Kate Adams. They dive into what exactly the company structure looks like with marketing reporting up to the chief revenue officer, and how that helps them drive more revenue for their business.