How Peggy Olson Would Design for Interactive

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Content Marketing
In the era of Mad Men marketers knew exactly how their work would be consumed. The target audience would see the ad on TV, hear it on radio, see it in a magazine or on a billboard, and perhaps it would come in the (snail) mailbox. If you planned a print ad or a mail piece you knew the exact size of real estate you were designing for, and you optimized your ad to fit that space. The consumer would see that content exactly how you imagined it when you designed it.