GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies
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Palmer Houchins Palmer Houchins
5 min read
GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies

In a G2 Reach 2023 panel discussion, B2B SaaS leaders Stacey Epstein, Ellie Fields, Amber Armstrong, and Will May discussed their strategies for achieving go-to-market (GTM) alignment across Marketing, Sales, and Product.

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