Lessons for Marketers From the Second Screen Experience
Posted May 6, 2014 5 min read
Lessons for Marketers From the Second Screen Experience

Tune in to just about any show on television today and you're sure to see the stamp of social media in some form or another. Be it, say, a series-specific hashtag intended to encourage conversation, or a call for contributions placed directly to viewers social media has taken on a prominent role in televised entertainment.

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