The Wrong Way to Build Trust With B2B Buyers
The Wrong Way to Build Trust With B2B Buyers

The wrong way to build trust with your buyers = talking about your product first

The ‪@TheReederCo‬ way to build trust with your buyers =
1️⃣ championing the problem
2️⃣ championing the person with the problem
3️⃣ THEN talking about your product