How to Personalize at Scale
Associated with
Becc Holland Becc Holland
103 min read
How to Personalize at Scale

After another 12 hour day of prospecting on October 1, 2015, I laid on the floor of my studio in downtown SF, stared at the ceiling for about an hour, and asked myself 3 questions that would forever change the trajectory of my career in Sales Development: 1. Is sending "boilerplate" templates getting me th