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Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together
What does it take to get the CRO saying that marketing is knocking it out of the park?
In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know.
SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business.
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