In this episode of the Inbound4Cast I talk to Mariya Delano about Fan Driven Marketing. The explains how to create superfans and how to involve them in your marketing activities.

Questions that we are covering in this episode:

- What is your approach to understanding your audience?
- How do you use SparkToro does?
- How do you create compelling content based on audience understanding?
- What does your content creation process look like?
- How do you come up with content ideas?
- How do you find your fans?
- How do you interact with your fans?
- How do you help turn customers into actual fans?
- Who takes ownership of your fan-driven marketing program?
- What percentage of companies already have fans when you start working with them?
- How do you market your own agency?