4 min read
The scientific reason why rejection hurts so much – and what salespeople can do about it.
Here's an important thing to understand: rejection causes literal (emotional) pain. When scientists placed people into functional MRI machines and asked them to recall a recent rejection, they found something incredible. The same areas of the brain that become activated when we experience physical pain became activated when people thought about a recent rejection. So rejection isn't just something that happens, it's something we actually feel.
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