Posted Feb 17, 2014
•
3 min read
5 Helpful Tips for Sales and Marketing Cooperation
Find that 40% of the sales forecasted pipeline is generated by marketing, compared with 22% among Industry Average companies and 13% for Laggards, and
Experience a 31.6% average year-over-year growth in annual company revenue, versus 18.2% for the Industry Average and a 6.7% average decrease among Laggards
So, perhaps that stunning revenue growth could be an incentive to find ways for sales and marketing to be more cooperative? Here are five tactics to do just that:
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