Posted Jul 11, 2018
•
4 min read
What Is an MQL? 7 Steps to Defining a Marketing-Qualified Lead (MQL)
What is an MQL? An MQL is a lead that Marketing (M) identifies as valuable because it meets a set of criteria to Qualify (Q) the Lead (L) for sales.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Act On Software
Explore more in
Marketing Account Intelligence
Featured by Keap
