B2B Category Creators Episode 9: Dan O'Connell and Keith Messick
Associated with
Dan O'Connell Dan O'Connell
Gil Allouche Gil Allouche
Keith Messick Keith Messick
B2B Category Creators Episode 9: Dan O'Connell and Keith Messick

In our ninth episode, Gil talks startup building and category creation with two experienced B2B operators who made huge impacts on the cloud communication and product/feature management categories.

Panelists for this episode include Dan O'Connell, CRO of Dialpad and influencer of the Conversational Intelligence category, and Keith Messick, SVP of Marketing at LaunchDarkly and influential in the Feature Management Platform category.

You'll walk away from this episode with great insights around: Why it's a bigger risk to not swing for the fences than it is to even work at a startup, which is risky to begin with; When, why, and how to ignore advice from your VC, and how even the most mundane estimates in a forecasting model can throw you completely off.

BONUS! Dan recounts one of his biggest missed opportunities when it came to owning a movement before everyone started working from home: #workfromanywhere.