Posted Aug 3, 2023
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38 min read
Modern marketing analytics: Understanding the full user journey
In this guide, we want to help you think strategically about the role of marketing analytics within your team and your organization as a whole. We want you to stop chasing numbers that don't matter and data that has gaps. Instead, we want you to focus on the metrics that truly measure the impact of marketing-from each of your marketing channels to every step of the customer journey, at all stages of company maturity.
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