A major marketing automation software company was executing a
high-impact review strategy through its partnership with G2. The
company was successfully obtaining and utilizing reviews in its sales and marketing cycle, and was eager to take the next step in its G2 strategy. The company needed a way to identify and target in-market buyers for marketing automation solutions and nurture those buyers through their sales funnel. Knowing G2 offers a vast amount of data from real users and buyers, the company turned to G2's Buyer Intent data for in-market buyer intelligence.