Facebook's not-for-drinking IPA and the United Nations of marketing measurement
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John Koetsier John Koetsier
Posted May 11, 2022 4 min read
Facebook's not-for-drinking IPA and the United Nations of marketing measurement

https://youtu.be/_B3GEAGDm0U You might say it's kind of the best of times and the worst of times in marketing measurement, with apologies to Charles