How Thomas Watson Sr., CEO of IBM, changed sales forever
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How Thomas Watson Sr., CEO of IBM, changed sales forever
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While IBM (International Business Machines) is one of the most famous and successful companies of the 20th century, the impact it had on the world of sales under the leadership of its most famous CEO, Thomas Watson Jr, is lesser-known, despite almost single-handedly adding a sense of respectability to a profession which, until the early 1930's, was considered disreputable, dishonest, and exclusively for the uneducated.

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