As people and as brands, we all desperately want to be liked by everyone. It's human nature. But when it comes to successful video marketing, you shouldn't be afraid of being disliked every once in a while. That's not to say that you should create content that offends people just to get the social media buzz. Well done video marketing content will be liked by the target audience and will elicit no reaction, or even sometimes confusion, from those outside that target audience.