Necessity is the mother of invention. We're loyal subscribers to that philosophy here at G2.

Throughout the professional world, there's a perpetual demand for digitization, visibility, and optimization. In response, the internet of things (IoT) was born, bringing physical assets of all types into the Connected Age.

Since its birth, the IoT has grown and mutated six ways from Sunday. With every strange new appendage, business owners and decision-makers need to adjust their approach. There's lots happening, and business teams must start to understand the IoT landscape-as well as which solutions could benefit their business.

In response, G2 is ramping its efforts around IoT software and services. As the space evolves, so do buyers' needs. Our goal is to stay ahead of these needs with our research and analysis of this cutting-edge industry.

Way to give birth, Necessity.