Post-IDFA user acquisition: EA's Jayne Peressini on iOS 14 and the future of mobile marketing
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John Koetsier John Koetsier
Posted Jul 17, 2020 10 min read
Post-IDFA user acquisition: EA's Jayne Peressini on iOS 14 and the future of mobile marketing

Is iOS 14 the mobile marketing apocalypse? Can user acquisition still exist? Or will the ecosystem survive the loss of the IDFA? We've got some ideas

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