How to Sell Outcomes, Not Software with Jeremy Bono, GM/VP Sales at Phenom
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Posted Jul 20, 2023 4 min read
How to Sell Outcomes, Not Software with Jeremy Bono, GM/VP Sales at Phenom

In this episode, we discuss the importance of focussing on selling outcomes rather than software. Jeremy takes us through actionable advice to perfecting the discovery aspect of the sales process, teaches us how to multi-thread deals amid the landscape of increasing stakeholder numbers, and shares how Phenom have been increasing quota attainment across the sales team.