Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.

Sorry about those bad puns, but jokes apart, you'll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance.

Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you'll see how it can make your life easier.

In this episode of PPC Town Hall, I spoke to Anthony Tedesco. He showed me some really powerful formulas and tricks to analyze PPC performance better and faster, from calculating incremental impact to using VLOOKUP to find results faster to handling complex datasets.