MMP: How to choose a Mobile Measurement Partner (and why you need one)
Associated with
John Koetsier John Koetsier
Posted Jul 20, 2022 13 min read
MMP: How to choose a Mobile Measurement Partner (and why you need one)

A mobile measurement partner (MMP) is the instrument cluster in your mobile app growth journey. At a base level, MMPs provide mobile attribution service

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock