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Posted Jun 4, 2024
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11 min read
Your Buyers Don't Trust You: Here's Why Kaylee Edmondson Says That's an Opportunity for Demand Gen
The jig is up: B2B buyers don't trust vendors. They trust their peers and other customers. So why don't more demand gen campaigns use customer evidence? Kaylee Edmondson shares a roadmap for capturing and using customer proof.
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