How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel
Associated with
Emi Tabb Emi Tabb
Jeff Sugar Jeff Sugar
Posted Jul 26, 2018 10 min read
How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less. That makes standardized test scores even more critical. If an admissions officer scans a student's application and sees a low[read more....]