Associated with
Joseph Pacheco
Posted Dec 13, 2022
•
7 min read
What to do instead of asking users what they want
I've talked to a lot of users, ranging from users of apps to professional services. And one thing I've learned when trying to understand their wants and needs is this: Asking users what they want from a product (and believing them at face value) is a fool's errand. That's not to say user interviews and
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