How much value do your organic social media campaigns generate? Knowing how to prove social media ROI is essential, especially if you're working toward a bigger budget or a better role. Don't have an exact number or have no idea where to begin tracking this metric? You might be surprised to discover how easy it can be to measure ROI. In this guide to social media ROI, you'll learn everything from when and why you should track this metric to the tools you need to measure and report efficiently. What Is Social Media ROI? Social media ROI (return on investment)