Associated with
Neha Nathan
Posted Apr 18, 2024
•
8 min read
Beyond launch day: How to plan successful B2B product rollouts
Believe it or not, rolling out a new product can be a lot trickier for B2B or SaaS companies-and not because of the effort it takes to build it. Here's how our teams at Mixpanel approach product rollouts in four major stages: pre-rollout, phased rollout, demand gen and marketing, and continuous customer feedback.
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