How to do community led marketing the right way with Chae O'Brien of Thought Bakery

Chae O'Brien is the founder and head of strategy at Thought Bakery, a growth marketing content studio that helps technology companies launch successful products with personalized customer experiences. Chae shares her perspective on community-led marketing, internal alignment, customer research, and growth. An important question B2B marketers should ask is- how do our products influence a person's professional ability on a personal level?