What Is Social Commerce, and Why We Created a New Category for It
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What Is Social Commerce, and Why We Created a New Category for It
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The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products-the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.

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