Don't talk like a sausage: Using simple language to create marketing videos that work
Associated with
Guy Bauer Guy Bauer
Tory Merritt Tory Merritt
Don't talk like a sausage: Using simple language to create marketing videos that work
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Our business and personal conversations are filled with phrases used to show that we belong and create a feeling of being "in the club." These are words weaved into our day-to-day vocabulary in conscious, or even subconscious, attempts to communicate our intelligence and "wokeness" to the world (think words and phrases like "hone in on," "derive actionable insights," and "impactful".)

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