Nurturing Relationships In A Long Sales Cycle
Posted Dec 4, 2013 • 5 min read
Nurturing Relationships In A Long Sales Cycle

Here is the shortest sales cycle I can think of: You're driving along a country road. You come to a small town. You park outside the antique shop you came to see, and browse its wares. When you walk outside you smell something delicious, and realize you're hungry. You step next door into Red's Pizza and order a slice. Demand created, pizza handed over, cash taken, deal done, almost in the snap of a finger.

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