App Store Optimization (ASO) – An Overview + Best Practices
Associated with
 Bridget Poetker Bridget Poetker
App Store Optimization (ASO) – An Overview + Best Practices
G2 G2
Read now

So, how do you optimize an app, or make it more discoverable to increase downloads? First things first, you need to know the difference between web apps vs mobile apps. For mobile apps, marketplace listings are crucial to the success of your app – and this is where app store optimization (ASO) comes into play. However, web apps don't have a formal app store, so you would usually optimize it like a website.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up