In today's ultra-competitive content world, there are some very specific things to keep top-of-mind when working at being a content hero. The goal here is to delight your prospects by providing what they really want, and a be a hero to your sales people for using content so strategically that you set them up them to seal the deal.
From attracting and nurturing leads to closing the deal and then on to inspiring brand advocates, here are five ways you, and your content, can be heroes: