3C Podcast Episode: 6 mistakes B2B companies make with their podcast with James Carbary
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Brett McGrath Claimed Brett McGrath
Posted Nov 19, 2021 2 min read
3C Podcast Episode: 6 mistakes B2B companies make with their podcast with James Carbary
The Juice Claimed The Juice
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James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue.

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