Associated with
Jordan Matyiku Nuñez
Posted Jul 28, 2022
•
5 min read
Building product analytics vs. buying product analytics
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution in-house and buying an external tool. Some companies have landed on the "build" side of the debate when it comes to product analytics as they've wanted tools that connect with existing systems and have precise
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