Kyle Coleman, CMO of Copy.ai, explains why most companies misunderstand the SDR role and how AI can help, not replace SDRs. As a former SDR himself, Kyle explains why the over-automation of the role has reduced it to "pressing send" when it should be about engaging buyers with strategic, personalized outreach.

In this episode, he reveals his vision for using AI to enhance SDR efficiency and close the skill gap, creating a new model where AI supports rather than sidelines the sales team. Plus, he discusses Copy.ai's approach to codifying processes and gives his take on the pitfalls of "AI SDR spam cannons."